What is The Roswell Motoring Festival About?

Free to the Public!! The Inaugural Roswell Motoring Festival March 28th at City Hall Complex. Guests will see over 150 rarely seen Motorcars, Motorcycles and more. Military Color Guard and special guest performances. From The Earth Brewery Beer Garden, local restaurants and a variety of vendors both Automotive and Art.
Please join us as we celebrate Gene Felton and his legendary racing career and honor him as Grand Marshal.
For Gene , seen here with his bride Lynda, it all started as a boy. He would sneak into the Lakewood Speedway to see the stars of NASCAR wheel-twisting their American iron at breakneck speeds on the mile oval that circled Atlanta's old reservoir. "I used to walk in through a storm sewer pipe that was near the entrance on Pryor Road," said Felton of his visits to the dirt track in the 1950's to watch the likes of Junior Johnson, Lee Petty and Curtis Turner. By time Felton was finished with his professional career, no driver had won more major races or more consecutive championships while driving American cars on U.S. road circuits than the man from Atlanta.

Brought to you by  The Atlanta Motoring Festival! Dedicated to promoting and preserving the art of the automobile. and benefits St. Jude Children's Research Hospital. Our goal will always be to put on a world class automotive event that honors our heroes, the cars they loved an often raced while supporting environmental issues and to contribute to worthy charities of North Georgia. We hope that The Inaugural event  will exceed your expectations.


St. Jude Children's Research Hospital  is Leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. The mission of St. Jude Children’s Research Hospital is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment. Consistent with the vision of founder Danny Thomas, no child is denied treatment based on race, religion or a family’s ability to pay. To donate or get information, visit www.StJude.org.
~ Pualani and Philip Carroll – Founders


Get Started

Our Team

Registration is now open!

Online Registration:



Day of Show Registration:



  • Registered Guests 150 Goal

Registrants can expect a thank you bag including dash plaque and other surprises. Also earn a raffle ticket to win a free full Buff Guys - GTECHNIQ detail valued at $3500.00. You will never wax a car again!

Receive a free a chance to have lunch on us for you and your guest at a local restaurant and more. Check our website frequently for  updates. 

There will be a limited number of spaces (TBD) but it will not exceed 150. Online registration will end on Friday, March 27th at 5:00pm. All major credit cards and Paypal payments are accepted. This is the only way to pay by credit card. By registering your car online you agree to abide by the Official Rules and Waivers below. It is a rain or shine event.

No refunds. Cash or check only when registering the day of the event.


No "For Sale" signs in the main show area.  Participants also state that their vehicle is insured and complies with the Motor Vehicle Laws of the State of Georgia where applicable. 

Parking: There will be parking onsite and on Hill Street in addition to specified trailer parking for cars being hauled in. 

Vendors, See some options below. Simply contact us at info@atlmotoringfest.org to arrange a meeting or call 770-645-6844

  • Option 1:   Premier Sponsor
    10X30 space plus unlimited cars-space of your choice. No other auto dealers participate - $
  • Option 2:  Gold Sponsor
    10X30 space plus 6 CARS - $
  • Option 3:  Silver Sponsor
    10X30 space plus 4 cars - $
  • Option 4:  Bronze Sponsor
    10X30 space - $

Car owners Select Your Registration

If you don't tell us the year, make and model you will not receive the commemorative placard allowing attendees to  vote for the Peoples Choice ribbons. In addition to Peoples Choice ribbon we intend to have a  Gold Sponsor Ribbon and a St. Jude Ribbon

Please be sure to select your first car for $25, then click "Add to Cart."
Select "Each Additional Car" for $15, then click "Add to Cart" for each additional car.  Please be sure to email separately  your car's year, make and model, as well as any details that you think are important.  Send this and  a photograph of your car to info@atlmotoringfest.org.

Select Your Option(s):
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Roswell Motoring Festival

275 Jade Cove Circle
Roswell, GA 30075



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